Invest in your future with a qualification from a university that was awarded Scottish University of the Year (*Times and Sunday Times Good University Guide 2019). Since its foundation over 500 years ago, the University of Aberdeen has been at the forefront of educational achievement.
Courses are delivered fully online and combine the expertise and insight of the university’s leading Business School with practicing digital marketing professionals.
Whether you are looking for a full post graduate degree, or simply a professional course of study, you will become an important part of a long and proud tradition.
All learning materials are carefully planned and delivered, using engaging video. Just click the link below to find out more.
Recognising the rapidly developing role of Digital Marketing within the strategic, operational and marketing functions of organisations worldwide
The programme gave a strong foundation on digital marketing covering critical concepts, and as a result, now I can expand my skills and competencies by going more depth in related topics. This has enabled me to create world-class digital marketing campaigns to drive business across Asia, Africa and Middle East.
This programme will put a strong foundation on digital marketing step by step and by the end, you will be a competent digital marketing leader. The knowledge can be used from day 1. Therefore, I strongly recommend you to enrol now and open new opportunities and possibilities.
The MSc DML is a demanding program that offers an advanced knowledge of the blossoming digital field and makes for a strong credibility statement on the job market.
The course content is relevant to current issues and will lead to significant personal and professional growth and the programme team responded to emails in a quick and comprehensive manner.
Completing the programme raised my profile with recruiters in a variety of organisations and gave me the knowledge to interview confidently. There is a strong correlation between questions raised during professional meetings and the content covered during the course.
Before embarking on a programme of study with the University, my knowledge of the internet was limited and I was overwhelmed by the complexities of the digital world. The course in digital marketing provided a comprehensive understanding of key tools and techniques. The content was up to date and highly informative, interactive and delivered by a highly competent team based on real-life consultancy experiences. What I appreciated most was the focus on practical information and the support provided by the team. I would highly recommend studying with the University as it has given me greater confidence in the digital domain.
The learning experience delivered by Jump Digital through the University of Aberdeen has given me a strong foundation in digital marketing. I am currently working for Hootsuite, a social relationship platform that provides the tools to control and manage an organisations social media presence.
When interviewed for this job, I relied heavily on what I learned including SEO, analytics and social media. Beyond the interview, I still apply lessons I learned in the course. I would highly recommend this course for anybody that has an interest in digital marketing and would like pursue a career in the industry.
My career has certainly been impacted positively by the course, I have been able to optimise our organisation’s digital marketing efforts, creating a positive impact on the company’s revenues. In addition to this, on a personal level, my C.V has become very attractive as my knowledge and skills are now sought after within the industry.
I needed a course that was going to give me a comprehensive understanding of digital marketing and I found the Univesity of Aberdeen course quite solid in that regard.
I really enjoyed the whole programme. I found it very interesting and well structured. The video lectures and the practical examples with fictitious companies were so useful. I realized how many aspects the digital marketing includes. The comprehensive structure gives to any student a clear understanding of this industry.
The programme at Aberdeen was well constructed with a forward-thinking view of the digital marketing profession that aimed to not only test students on their digital marketing knowledge, but also their ability to link that knowledge with strategic planning and implementation of digital marketing practices which is required by organisations.
My experience studying at the University of Aberdeen was amazing. The curriculum had a theory to practice approach which has helped me a lot to excel. The programme supervisor and support staff were accessible, encouraging and very supportive throughout the programme which meant a lot as the programme was taught online. The detailed assignments feedback I used to receive not only helped in improving my academic approach and writing skills but also prepared me for the PhD.
I feel that the certificate has given me a solid foundation knowledge and understanding from which to further develop my skills and use of digital marketing strategy and tactics. The course covered a wide range of topics however I found the video led format easy to follow and very engaging.
Having worked through the topics and lessons I can see multiple opportunities to apply my learning within my role, particularly as I now manage the digital presence for my company. The course has made me appreciate more than ever the value of keeping up to date in this fast-moving environment and continuing to learn.
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