Awarded by: The University of Aberdeen
Assessment: Self check questions (no examinations)
- Certificate delivered to you following your completion of course materials
- Over 20 hours of learning for continuing professional development purposes
- Delivered fully online
- Instantly apply learning into practice
- Support forum access (with fellow students; moderated by course tutors)
- Access to course materials and forum for 12 months from initial registration
- Guaranteed pathway to upgrade to the postgraduate MSc
- Price for full Course £ 1,320 (inc. VAT)
- Payment plan available letting you pay in instalments
Module 1: £420 (inc VAT)
Module 2: £600 (inc VAT)
Signed Completion Certificate from the University of Aberdeen £300 (inc VAT)
- Individuals wishing to move into digital marketing
- Career progression for those already working in digital marketing
- Executives seeking a better understanding of digital marketing
- Entrepreneurs looking to identify opportunities and routes to market
- Professionals requiring formal recognition of existing knowledge and skills
Delivered fully on-line, the Digital Marketing for Business Professional Certificate (DMB) is designed to not only broaden and deepen your knowledge but to encourage you to approach digital marketing from a truly strategic perspective.
Career opportunities in digital marketing have been growing at an exceptional rate and increasingly employers are seeking candidates who can evidence tactical knowledge combined with an ability to think strategically and lead teams. The DMB is aimed at those already working in the marketing industry, looking to acquire a credible professional certificate, as well as those who are seeking to enter the industry.
There are of course all manner of teaching materials and reference sites freely available on the internet, however much of this is tactically focussed and, as a result, fails to address wider strategic issues.
The Market Gap
The DMB fills a gap in the market by delivering a learning experience that, from the outset, encourages you to “explore the possible” and to make the connections between deep knowledge of tactics and strategy.
The course materials are based on the Certificate level of our Post Graduate degree course in Digital Marketing Leadership.
It is the product of a three-year collaboration: a globally recognised University, with expertise in learning and development; and a leading digital marketing consultancy, with a clear appreciation of the strategic and tactical elements required to deliver digital marketing results, and, importantly, a track record of achievement for commercial clients. Tried, tested and validated, this course is designed to equip individuals with an essential knowledge and understanding of the approaches, tools and techniques of digital marketing.
The DMB is also a pathway to the qualifications of Postgraduate Certificate, Postgraduate Diploma, and Masters (MSc).
DMB Study Topics:
Despite the range of topics covered, great care is taken throughout the course to demonstrate the very important connections and interactions that exist between them.
- The “Life of a Digital Marketing Consultant”
- Introduction to Digital Marketing Leadership
- Digital Marketing Research
- Strategy: The Secret of Success
- Authority and Influence
- Digital Assets
- SEO-Definition and why it’s changing
- The Role of Social Media within Marketing Strategy
- Analytics Introduction
- Developing Market Personas for the Web
- Routes to Market: Advertising, Content and Social
- Technology, Structure and Usability
- Multi Device Considerations
- Actionable Analytics
- Website Specification
- Supplier Evaluation and Selection
- Digital Strategy Development
Lessons are split into manageable, “bite-size” topics that allow participants to progress at a pace that fits with work and family commitments.
Participants learn through a distinctive “over the shoulder view” of professional digital marketing. Videos “bring the learning materials to life” demonstrating the key approaches, technologies and skills that digital marketers use to analyse market opportunities and challenges, formulate recommendations at both a strategic and tactical level, and then implement solutions.
This focused, contextualised, learning is designed to equip students with skills that help them to add value in the digital marketing domain. It is an applied approach, not abstract concepts and theories.
What People Say
“The learning experience delivered by Jump Digital through the University of Aberdeen has given me a strong foundation in digital marketing. I am currently working for Hootsuite, a social relationship platform that provides the tools to control and manage an organisations social media presence. When interviewed for this job, I relied heavily on what I learned including SEO, analytics and social media. Beyond the interview, I still apply lessons I learned in the course. I would highly recommend this course for anybody that has an interest in digital marketing and would like pursue a career in the industry.”
Ken Filgiano, Enterprise Development Representative , Hootsuite Media Inc.
“Before embarking on a programme of study with the University, my knowledge of the internet was limited and I was overwhelmed by the complexities of the digital world. The course in digital marketing provided a comprehensive understanding of key tools and techniques. The content was up to date and highly informative, interactive and delivered by a highly competent team based on real-life consultancy experiences. What I appreciated most was the focus on practical information and the support provided by the team. I would highly recommend studying with the University as it has given me greater confidence in the digital domain.”
Kirsten Holzhey, Operational Buyer, JENOPTIK Optical Systems GmbH
Purchasing the DMB FAQ
- How do I get access to the course?
After clicking on the “buy now” link, and making payment, you will receive an email with your unique login credentials. The email will include a link that takes you to the course login page.
(If you have not received our email within 10 minutes then please check your spam folder. If still not received then contact us). If you are taking advantage of our payment plan and initially only buying module 1 the same process will apply although you will only get access to module 1 content, until you purchase and progress to the rest of the course
- I am a UoA Alumni, what discount is available?
If you are a UoA Alumni, please contact us and we can help you with the Alumni discount.
- How do I contact you if I have any questions?
If you have any questions then please just click here to be taken to the contact page.
Frequently Asked Questions
At the moment both the DMB and MSc are available in English only.
The DMB is a fully online course which is accessible through any PC, Mac or mobile device web browser.
The only external software/platforms required are; internet connection, web browser of your choice and a pdf reader. The course is not available offline as videos are streamed within the Learning Portal, however pdf copies of all scripts and visual displays are available for download through the portal.
During the checkout process you’ll be asked to create an account with your email and password, this will then become the login information for the programme. Upon completing the checkout process you will receive an email with these details and full access to the programme.
The DMB materials provide you with an excellent insight into the approaches, techniques and tools of digital marketers. Alongside this, you gain important insight into the complementary role of the digital marketer as a “change agent” in organisations.
The digital marketer not only identifies and evaluates opportunities and makes recommendations for strategies and tactics, they also play an important part in making things happen. In this role they need to be able to communicate effectively, negotiate and persuade (at many levels) and, crucially, plan, manage, lead and coordinate change. This requires skills in Leadership which is developed as students work through modules in the later stages of the MSc programme.
On completing the DMB, participants can apply for entry to the University of Aberdeen’s Digital Marketing Leadership programmes at either Postgraduate Certificate or Postgraduate Masters (MSc) level. We anticipate most participants will initially apply to top up their Professional Certificate with the Postgraduate Certificate (60 credit units made up of two 30 credit unit modules).
The materials have been mapped closely to the Postgraduate Certificate so you will only need to undertake and pass the University’s required assessment (see note 1) for each of these two 30 credit unit modules to achieve this award. Participants can then apply to continue to the Postgraduate Diploma (comprising two further 30 credit unit modules) and on successful completion of these, to the MSc award (comprising a final 30 credit unit module and a 30 credit unit consultancy-based project).
Importantly, there are no exams in the top-up modules, as indeed there are no exams for the whole of the Postgraduate Diploma and MSc awards. The assessment is via a portfolio of work designed to test both participants’ knowledge of digital marketing and how to implement digital marketing strategy and tactics.
- Assessment steps required to convert DMB to Postgraduate Certificate.
- Two 500-600 word Reflective Reviews
- Two 5-minute presentations
- Two reports
- Two short definition exercises
For the reflective reviews we give you an issue and ask you to consider it – usually from two perspectives.
For the presentation and the report, we give you a scenario and ask you to act out the part of the role of a digital marketing consultant. For example, an entrepreneur wants some evaluation of their idea and some thoughts about routes to market. You then have to pitch for this piece of work showing to the “client” in a presentation and a report that you understand something of the market, how their idea might be developed and brought to the attention of potential customers. You work on a recorded presentation and submit this. We review this and give you some initial thoughts before you submit your final report.
When can I do this assessment and what are the deadlines?
To take the assessment you must meet the entry requirements for the Postgraduate Certificate and submit an application to start in January, June or September.
The entry requirements for the postgraduate Certificate are normally:
- The equivalent of a good UK honours degree (in any subject) or
- Work experience with a record of achievement.
If you are applying on the work experience basis we would like to see a copy of your CV and may follow this up with a telephone or similar interview.
- For non-native speakers, and those who have not graduated from a programme where English was the medium of instruction, satisfactory evidence of your English language competence.
On meeting the entry requirements, you will then be enrolled. You then work on the assessments in-line with the normal calendar for the full online programme. This means that you will have about four months to complete the assessments (half of the assessment work to be completed in the first 2 months).
What is the fee for taking the assessments?
The fee is £1,930
How do I apply?
The application process is available online at:
You will need to complete your details and upload scanned copies of various documents. These include: your qualifications (certificates and transcripts), your CV, a short statement of purpose (~ 150 words), English language certification (if appropriate) and a reference. We will then review your application and get back to you as soon as possible.
How can I get further information?
Contact the Graduate Business School on firstname.lastname@example.org
If I pass the Postgraduate Certificate can I go further in my studies?
Yes! If successful you can go on to study two further modules up to Postgraduate Diploma level and then further, with two more modules, for the MSc in Digital Marketing Leadership. The current fee for each of these subsequent levels (Diploma and Masters) is £3,250.
You can work through the materials at your own pace. Once a participant is enrolled on the course and has received their username and password to access the learning portal they have access to the materials and forum for 12 months.
You may apply for your certificate as soon as you have completed the course materials however you will still be able to access the materials and forum until the end of the 12 month period.
There are over 20 hours of learning videos and carefully selected references offered as part of the DMB. All topics are broken into bite-size chunks. We anticipate that participants may watch some videos more than once. Indeed, for optimal learning we recommend that they are viewed three times. Once to obtain awareness and insight, a second time to bed-down the knowledge, and then a third time to fully appreciate the connections between the topics.
The DMB has no exams, however there are self-check questions to ensure that you have understood the concepts. These questions can be attempted as many times as necessary, but participants must achieve at least 70% pass.
You will be invited to participate in an online forum. It is not a requirement of the course to participate however it is a great place to discuss issues, ask questions and make observations. We support the forum as moderators and also provide “one to one” technical email support.
No. All participants need to know as they go through the materials is that commercial marketing is very simple:
- It involves understanding customer needs and wants
- On the basis of these needs and wants, marketing involves conceptualising, creating and delivering value for customers through its products and services whilst making a return on any investments that are made by the organisation.
- It involves organisations being aware of changes in the wider society and the market it operates in.
No. To operate effectively in this area you do not need to know how to code. Instead, you need to have the capacity to learn how to evaluate opportunities in the marketplace and make recommendations to clients as to how best to realise these.
Whilst this may include determining specifications for a website, as a digital marketer you would not be designing and building any website.
The course content focuses on best practice strategies and tactics and is not limited to a specific country, however it may be more applicable for English speaking countries.
Want to get Started?
Clicking the link below will take you to the purchase page for the full DMB course.
If you want to take advantage of our phased payment plan, click the link below for more details