Career opportunities in digital marketing have been growing at an exceptional rate and, increasingly, employers are seeking candidates that can evidence not only tactical knowledge but an ability to think strategically and lead teams.
There are of course all manner of teaching materials and reference sites freely available of the internet, however much of this is tactically focused and as a result fails to address wider strategic issues.
The Digital Marketing for Business Professional Certificate is available to everyone and fills a gap in the market by delivering a learning experience that, from the outset, encourages you to “explore the possible” and to make the connections between deep knowledge of tactics and strategy. It is aimed at those already working in the marketing industry, looking to acquire a credible professional qualification, as well as those who are seeking to enter the industry.
Students graduating from the MSc Digital Marketing Leadership will be equipped to meet a significant and growing market need for digital ‘know-how’. Specifically, students looking at first destination jobs will be able to compete for roles in online marketing such as – Online Community Manager, SEO Specialist and Social Media Executive. Graduates with experience will be able to compete for ‘higher level’ roles, such as Head of Marketing, Head of Digital Marketing and other strategic positions.
Planning to study with colleagues? We are happy to tailor bespoke packages for business.