The DMB materials provide you with an excellent insight into the approaches, techniques and tools of digital marketers. Alongside this, you gain important insight into the complementary role of the digital marketer as a “change agent” in organisations.
The digital marketer not only identifies and evaluates opportunities and makes recommendations for strategies and tactics, they also play an important part in making things happen. In this role they need to be able to communicate effectively, negotiate and persuade (at many levels) and, crucially, plan, manage, lead and coordinate change. This requires skills in Leadership which is developed as students work through modules in the later stages of the MSc programme.
